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RealHound is different because it is specifically engineered to help your agents
make more money. All too often, the purchase decision is made without consideration
being given to the fact that brokerage is a business and, like any other business,
its survival depends on increasing revenues and protecting profit centers.
There are three essential components to every successful brokerage business: agent
recruiting, agent profitability and agent retention. Any solution that is not fully
embraced by your agents will merely add to your operating expenses even though it
might benefit a few administrators in your organization and eliminate some paperwork.
There is no point in implementing a solution that your agents find too complex or
that does not have the functionality needed to help them grow their businesses.
We believe that any software that you deploy in your business should generate a
return on the dollars invested in it and increase office productivity. RealHound
Live! will help your agents make more money. And the more money your agents make--
the more money your brokerage makes.
Ideally, changes made to a broker’s value proposition will benefit both the broker
and the agents working for him. This occurs when the agents and the broker make
more money from their association rather than their disassociation. For an agent
to make more money he must focus on the fundamentals of the business by consistently
prospecting. An agent cannot effectively prospect if he
does not have the ability to quickly access current owner, tenant and associated
property information.
Most brokerage companies provide access to data subscription services and let their
agents diligently mine those services for data. But merely providing data services
to agents is not enough because these services are inexpensive and easily obtainable
if an agent were to leave his broker. Some additional problems with subscription
data is that there is an overabundance of information, most is of poor quality and
it is extremely time consuming for agents to mine. Therein lies the opportunity
for a broker to increase their value proposition to their agents. Given a choice,
most agents would choose to import their property data on a regular basis if they
knew the information was accurate. So a broker must reduce the amount of
time consumptive research that each agent does in order to increase the amount of
time that an agent can spend doing the most productive activity in real estate sales--
prospecting. Your agent’s time is always best spent prospecting
and not doing mundane time consumptive research. From this fundamental activity
springs a pipeline of transactions that leads to increased revenue for both the
agent and the broker. The broker supplies the CRM software and uniquely researched
property data to his agents so his agents can prospect from the supplied data. RealHound
Live! will provide your company with the tools that will increase agent productivity
and drive more dollars to your bottom-line.
RealHound.com
®’s CRM solution can connect to your existing applications
including: listing systems, company website, package and proposal systems, commission
accounting etc . Because our CRM system employs an "open" SQL backend, connections
can be created and tailored to meet your company’s specific needs.
Integrating RealHound.com
®’s CRM solution with your back-office applications
gives your organization greater control by enabling you to:
- Generate more accurate proposals and marketing materials
- Identify cross-selling opportunities
- Easily access client history information
- Easily access property & market trend information
- Generate more accurate commission vouchers and accounting
- Identify availability of inventory and distribute to sales associates
Web based applications deliver the user experience though a web browser. As you
maneuver through the application you experience Internet drag or click-and-wait
syndrome. Web based applications are very good for distributing information to the
masses through a web browser, but as soon as you lose your Internet connection you
are out-of-business. Web based applications are severely
limited in functionality due to both bandwidth and web browser capabilities. The
common complaints from corporate users migrating from web based applications is
that they are often very expensive, slow, difficult to upgrade and that they have
a low agent adoption rate because they lack the basic functionality needed for commercial
real estate.
Comparatively, RealHound.com®’s ShareAnywhere® technology
gives you the best of ALL worlds and is the only complete solution available. You
get the speed of the desktop computer, the flexibility of communicating through
the Internet (with remote users & Office Locations) and you can have a client/server
environment. Our ShareAnywhere® technology only uses the internet
to update your locally stored databases (based on access rights), so you can lose
your internet connection and still access a fully-functional database—no matter
where you are. Because RealHound.com®’s CRM solution is not limited
to the confines of a web browser, it delivers a robust user experience and has all
of the tools and functionality needed for commercial real estate brokerage. If a
connected computer is not handy, users can still access their data using a web browser.
You can link your offices together, have remote users and/or have all of your users
exclusively communicating through the Internet. The program is scalable, easy to
use and extremely intuitive, allowing for a smooth transition to the RealHound®
platform.