CRM Book

bg8b CRM Book
CHAPTER 8
MAKE MORE MONEY IN COMMERCIAL REAL ESTATE
Make More Money – REALHOUND, Inc.
®
- 138
Power Moves
1. Commercial real estate professionals add value to their client
relationships by understanding that there are ramifications behind all
real estate purchase and leasing decisions. As professionals, they are
trusted advisors to their clients, giving them helpful advice during
each stage of a real estate transaction.
2. To help facilitate your advisory relationship with your clients,
REALHOUND
®
has built several property analysis and comparison
tools right into the program. Each tool is integrated to the property
database, saving you the hassle of repeated data entry while giving
you the ability to quickly generate analyses. Use these tools to
facilitate your advisory roles and deepen the professional relationship
with your clients.
3. Make sure you understand what all property analyses, reports and
comparison tools are telling you about the property, market or space
BEFORE you try to explain it to a client or take it on a listing
presentation. It is YOUR responsibility to check the accuracy of ALL
analyses, comparisons and reports that are generated by any software
system.