CRM Book

bg8e CRM Book
CHAPTER 9
MAKE MORE MONEY IN COMMERCIAL REAL ESTATE
Make More Money – REALHOUND, Inc.
®
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REALHOUND
®
Classic will provide your company with the tools that will
increase agent productivity and drive more dollars to your bottom-line.
The Right Fit for Your Corporate Real Estate Business – Do it
Smarter, Do it Better
Traditionally, CRM solutions for the commercial real estate industry have
been designed either as one-size-fits-all, or as poorly adapted versions of
rigid monolithic enterprise systems that were intended for use in other
industries. These flawed approaches do not account for the unique customer
relationship management (CRM) needs and processes that are an inherent
part of the commercial real estate business. This, in turn, always leads to low
user adoption rates and failed implementations.
Our approach is different, because our CRM is an industry-specific, process-
orientated solution that was designed specifically for the business of
commercial real estate. It is based on a detailed understanding of the unique
needs of the industry and incorporates a property database that directly
integrates to a CRM component—creating one seamless system. In that way,
we deliver a purpose-built, flexible CRM solution that helps you achieve your
business objectives quickly while avoiding any significant or costly
customization.
Our CRM is flexible and is the only solution in the world that allows for
multiple integrated deployment methods. Users can access data remotely, on
their laptop 30,000 feet in the air, using a compatible smart phone, on a
desktop computer and from a client/server configuration. You can even grant
your clients access to marketing results, offer activity, timelines and
documents directly through their web browsers. And setup is easy, taking
just hours—not months!
Power Moves
1. The strength of the traditional Broker-Agent business model is the
network of agents formed under a broker working together as a
cohesive unit. In this environment, agents are cooperating with each
other by sharing and working each other’s listings.
2. Commercial brokers need to manage and supply property-level data to
their agents to reduce the amount of time consumptive research that
each agent does on a regular basis. This will increase the amount of
time that an agent can spend doing the most productive activity in real
estateprospecting. The broker supplies the property data to his
agents and his agents prospect from the supplied data.
3. Agents do not want to share the contact data that they have so
painstakingly collected with other agents. At the same time, it is in the
broker’s best interest to have each agents data in a centralized
database, because the broker’s resources have contributed to the
compilation of each agents data. If an agent leaves, the broker is
entitled to their share of the data.