CRM Book

bg5 CRM Book
CONTENTS
MAKE MORE MONEY IN COMMERCIAL REAL ESTATE
The Listing Marketing Report - A Staple In Your Arsenal............................. 109
Track a Newsletter or Non-listing Related Advertisement ............................ 115
Review a Contact’s Marketing History ......................................................... 116
Power Moves .............................................................................................. 116
Chapter Seven............................................................................................................................. 119
DealFinder and Tenant Wizard .................................................................... 119
Introducing DealFinder & Tenant Wizard ..................................................... 119
DealFinder ..................................................................................................120
Using DealFinder ........................................................................................ 120
Tenant Wizard ............................................................................................. 122
Using Tenant Wizard ................................................................................... 122
Matching Buyers To Listed Properties......................................................... 123
Matching Tenant Needs To Available Space ............................................... 124
Present and Record Properties Shown To Clients....................................... 125
Print an Available Space or Property Offering Report.................................. 127
Power Moves .............................................................................................. 129
Chapter Eight .............................................................................................................................. 131
Comparison Tools........................................................................................ 131
Underwriting and Financial Analysis............................................................ 131
Lease vs. Buy Analysis ............................................................................... 134
Stacking Charts........................................................................................... 136
Available Space Comparison ...................................................................... 137
Power Moves .............................................................................................. 138
Chapter Nine ............................................................................................................................... 140
Increasing Your Value Proposition ............................................................... 140
The Solution for Increased Market Share and Agent Retention ................... 140
The Right Fit for Your Corporate Real Estate Business – Do it Smarter, Do it
Better .......................................................................................................... 141
Power Moves .............................................................................................. 141
Epilogue......................................................................................................................................... 142